PRIVACY POLICY


Last Updated: Jul 1, 2025

WHO WE ARE

URBANLUXEMOTORS LLC is a car rental company located at 3806 Madison Ave, Indianapolis, IN 46227. Our website address is: https://urbanluxemotors.com.

This Privacy Policy describes how we collect, use, store, and share your personal information in accordance with applicable privacy laws, including the Driver’s Privacy Protection Act (DPPA), California Consumer Privacy Act (CCPA), and other state and federal privacy regulations.

INFORMATION WE COLLECT

We may collect the following categories of personal information:

Personal Identification Information

  • Full name, address, phone number, email address
  • Driver’s license number, state of issuance, expiration date
  • Date of birth and age verification
  • Government-issued photo identification
  • Social Security Number (for credit verification purposes only)

Financial Information

  • Credit card or debit card information
  • Bank account details (if applicable)
  • Credit history and credit score information
  • Payment transaction records
  • Billing and collection information

Rental and Vehicle Usage Data

  • Vehicle rented, rental dates, pick-up and drop-off locations
  • Mileage, fuel usage, and vehicle condition reports
  • GPS location data and driving routes
  • Speed, acceleration, braking, and other telematics data
  • Dash-cam recordings and event data recorder information
  • Toll road usage and traffic violations

Insurance Information

  • Proof of insurance, policy numbers, coverage details
  • Claims history and coverage limits
  • Insurance company contact information

Communication Records

  • Email correspondence, phone calls, SMS messages
  • Customer service interactions and chat logs
  • Survey responses and feedback
  • Marketing communication preferences

Website and Digital Information

  • IP address, browser type, and operating system
  • Website usage data, pages visited, time spent
  • Cookies and similar tracking technologies
  • Login credentials and account preferences

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Rental Services

  • Processing and managing your vehicle rental reservations
  • Verifying your identity and eligibility to rent
  • Conducting credit and background checks as permitted by law
  • Managing vehicle pick-up, operation, and return processes

Billing and Payment

  • Processing payments and managing security deposits
  • Billing for additional services, damages, fines, and fees
  • Collection activities for outstanding balances
  • Fraud prevention and financial risk assessment

Vehicle Management and Safety

  • Fleet management and vehicle tracking
  • Monitoring vehicle condition and maintenance needs
  • Ensuring compliance with rental terms and conditions
  • Emergency response and roadside assistance
  • Theft recovery and accident investigation

Legal and Regulatory Compliance

  • Complying with traffic laws and parking regulations
  • Responding to law enforcement requests and legal processes
  • Filing required reports with government agencies
  • Processing toll violations and parking citations

Customer Service and Communication

  • Providing customer support and technical assistance
  • Sending rental confirmations, reminders, and updates
  • Conducting customer satisfaction surveys
  • Resolving complaints and disputes

Marketing and Business Operations

  • Sending promotional offers and marketing communications (with consent)
  • Analyzing customer preferences and usage patterns
  • Improving our services and developing new offerings
  • Conducting market research and business analytics

HOW WE SHARE YOUR INFORMATION

We may share your personal information with the following parties:

Service Providers and Business Partners

  • Payment processors and financial institutions (Stripe, PayPal, Square)
  • Credit reporting agencies and collection companies
  • Insurance companies and claims processors
  • Roadside assistance and towing services
  • Vehicle maintenance and repair shops
  • Technology providers and data analytics companies (Google, Microsoft, Facebook/Meta)
  • Marketing and advertising platforms (Google Ads, Facebook Ads, LinkedIn, Twitter, TikTok)
  • Email marketing services (Mailchimp, Constant Contact, HubSpot)
  • Customer support platforms (Zendesk, Intercom)
  • Cloud service providers (Amazon AWS, Microsoft Azure, Google Cloud)
  • Website analytics services (Google Analytics, Microsoft Clarity, Hotjar)
  • Communication services (Twilio for SMS, email providers)

Government Agencies and Law Enforcement

  • Police departments and traffic enforcement agencies
  • Toll authorities and parking enforcement agencies
  • Courts and legal proceedings as required by law
  • Regulatory agencies overseeing transportation and commerce
  • Tax authorities and government auditors

Third Parties in Business Transactions

  • Potential buyers, investors, or merger partners
  • Legal counsel and professional advisors
  • Auditors and compliance consultants

Other Parties with Your Consent

  • Insurance companies (with your authorization)
  • Family members or authorized representatives
  • Emergency contacts in case of accidents or medical emergencies

COOKIES AND TRACKING TECHNOLOGIES

Website Cookies

If you leave a comment on our website, you may opt-in to saving your name, email address, and website in cookies for your convenience. These cookies will last for one year.

When you visit our login page, we set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

If you log into your account, we will set up several cookies to save your login information and display preferences. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks.

Third-Party Analytics and Marketing Services

We use various third-party services to analyze website usage, improve our marketing, and enhance user experience:

Google Services:

  • Google Analytics: Collects data about website traffic, user behavior, demographics, and interests
  • Google Ads: Tracks conversions, remarketing, and advertising effectiveness
  • Google Tag Manager: Manages tracking codes and marketing tags
  • Google Maps: Provides location services and mapping functionality
  • YouTube: Embedded videos may collect viewing data and preferences

Facebook/Meta Technologies:

  • Facebook Pixel: Tracks website visitors for advertising and remarketing purposes
  • Facebook Conversions API: Measures advertising effectiveness and optimize campaigns
  • Instagram Business Tools: Analytics for social media marketing campaigns

Microsoft Services:

  • Microsoft Clarity: Records user sessions, heatmaps, and website interaction data
  • Microsoft Advertising (Bing Ads): Conversion tracking and audience targeting
  • Microsoft Azure: Cloud services and data analytics

Other Third-Party Services:

  • Hotjar: User behavior analytics, heatmaps, and session recordings
  • LinkedIn Insight Tag: Professional network advertising and analytics
  • Twitter Pixel: Social media advertising tracking and conversion measurement
  • TikTok Pixel: Social media marketing and audience engagement tracking
  • Mailchimp/Constant Contact: Email marketing analytics and subscriber tracking
  • Zendesk/Intercom: Customer support chat and help desk analytics
  • Stripe/PayPal: Payment processing and transaction analytics
  • Twilio: SMS and communication service analytics
  • Amazon Web Services (AWS): Cloud hosting and data processing services
  • HubSpot: Customer relationship management and marketing automation
  • Salesforce: Customer data platform and sales analytics

Data Collected by Third-Party Services

These services may collect:

  • IP addresses, device identifiers, and browser information
  • Pages visited, time spent, and click behavior
  • Referral sources and search terms
  • Geographic location and language preferences
  • Purchase history and conversion data
  • Social media interactions and profile information
  • Email engagement and communication preferences

Managing Third-Party Tracking

You can control third-party tracking through:

  • Browser privacy settings and cookie controls
  • Opt-out tools provided by advertising networks
  • Privacy-focused browser extensions
  • Platform-specific privacy settings (Google, Facebook, etc.)
  • Our cookie preference center (where available)

Vehicle Telematics

Our rental vehicles are equipped with GPS tracking, event data recorders, and telematics systems that collect:

  • Real-time location and driving routes
  • Speed, acceleration, braking, and cornering data
  • Engine diagnostics and fuel consumption
  • Impact detection and accident reconstruction data
  • Driver behavior patterns and safety scores

Third-Party Content

Our website may include embedded content from other websites (videos, images, articles, etc.). Embedded content behaves as if you visited the other website directly. These websites may collect data about you, use cookies, and monitor your interaction with their content.

DATA RETENTION

We retain your personal information for the following periods:

Rental Records

  • Rental agreements and related documents: 7 years
  • Payment and billing records: 7 years
  • Insurance and claims information: 7 years

Telematics and GPS Data

  • Raw GPS tracking data: 365 days after vehicle return
  • Event data recorder information: 365 days after vehicle return
  • Dash-cam recordings: 90 days (longer if incident-related)

Government-Issued IDs

  • Driver’s license copies and photos: 5 years
  • Identity verification records: 5 years

Communication Records

  • Email correspondence: 3 years
  • Customer service logs: 3 years
  • Marketing communication records: Until opt-out or 5 years

Website Data

  • Account information: Until account closure plus 1 year
  • Website usage logs: 2 years
  • Cookies: As specified in cookie settings

Data may be retained longer if required for legal proceedings, regulatory compliance, or legitimate business purposes.

YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

Access Rights

  • Request access to the personal data we hold about you
  • Obtain copies of your rental records and transaction history
  • Receive information about how your data is processed

Correction Rights

  • Request correction of inaccurate or incomplete information
  • Update your contact details and preferences
  • Modify your marketing communication settings

Deletion Rights

  • Request deletion of your personal data (subject to legal requirements)
  • Request removal of unnecessary or outdated information
  • Exercise “right to be forgotten” where applicable

Portability Rights

  • Request a copy of your data in a portable format
  • Transfer your information to another service provider
  • Receive data in commonly used electronic formats

Objection and Restriction Rights

  • Object to certain types of data processing
  • Restrict how we use your information
  • Opt-out of marketing communications
  • Withdraw consent for data processing

California Residents (CCPA Rights)

If you are a California resident, you have additional rights including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at: info@urbanluxemotors.com

DATA SECURITY

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

  • Encryption of data in transit and at rest
  • Secure servers and firewalls
  • Multi-factor authentication for employee access
  • Regular security audits and penetration testing

Physical Safeguards

  • Restricted access to facilities and records
  • Secure storage of physical documents
  • Surveillance and alarm systems
  • Proper disposal of sensitive materials

Administrative Safeguards

  • Employee background checks and training
  • Data access controls and monitoring
  • Incident response procedures
  • Regular policy updates and reviews

Breach Notification

In the event of a data breach that may compromise your personal information, we will:

  • Notify affected individuals within 72 hours when required by law
  • Provide details about the breach and steps being taken
  • Offer credit monitoring or other protective services when appropriate
  • Cooperate with law enforcement and regulatory investigations

INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, please note that your personal information may be transferred to, stored, and processed in the United States where our servers and facilities are located. By using our services, you consent to this transfer and processing.

CHILDREN’S PRIVACY

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will:

  • Post the updated policy on our website
  • Update the “Last Updated” date at the top of this policy
  • Notify you of material changes via email or prominent website notice
  • Provide additional notice as required by applicable law

Changes become effective immediately upon posting unless otherwise specified.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

DO NOT TRACK SIGNALS

Our website does not currently respond to “Do Not Track” browser signals. However, you can control tracking through your browser settings and by managing cookie preferences.

CONTACT INFORMATION

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

URBANLUXEMOTORS LLC
3806 Madison Ave
Indianapolis, IN 46227
United States

Email: info@urbanluxemotors.com
Phone: +1-317-782-8029
Website: https://urbanluxemotors.com

Privacy Officer: Available at the above contact information
Business Hours: Monday – Friday, 9:00 AM – 6:00 PM EST

REGULATORY COMPLIANCE

This Privacy Policy complies with:

  • Driver’s Privacy Protection Act (DPPA) – 18 U.S.C. § 2721 et seq.
  • California Consumer Privacy Act (CCPA)
  • General Data Protection Regulation (GDPR) where applicable
  • Indiana data protection laws
  • Federal Trade Commission (FTC) privacy guidelines
  • Other applicable federal and state privacy regulations

Last Updated: January 1, 2025